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3 Secrets to Generating Great Content

Once you finish launching a blog is the work done? Can you go home, relax on the couch, and expect to get plenty of readers? Of course not. You need to generate content consistently. I would love to tell you that blogging is easy. That you can create a website and your wildest dreams will come true.

But I would be lying. You need to practice your craft. The best way to practice is to generate content.

When I first started blogging I would publish posts maybe once a week. If nobody read my posts I would get discouraged and lose hope. This lead to weeks of publishing nothing. I finally realized that I needed to build up my confidence.

For too long I believed that writing was just about sitting at a screen and waiting for the magic to happen. But writing can really be broken down into three separate buckets.

Bucket 1: Brainstorm

Before you write you need ideas. You need lots of ideas. Maybe not every idea you have will turn into a smash hit, but without the ideas, you will never be inspired to write good content. Forget about writing for now and start looking for ideas.

And where can you find good ideas? Basically everywhere you turn. I turn to books, articles, movies, and personal stories for inspiration. Once I find an idea that I can latch onto, no matter how crazy it sounds, I write a note on my phone. This way when I wake up in the morning I have a huge list of ideas to turn to. I promise that if you seperate brainstorming from writing you will start to fill your first bucket with tons of ideas.

Bucket 2: Write

So you have your list of ideas ready to go. Now you just have to pick an idea and roll with it. But how do you know if an idea is worth your time? Put it to the test. I have found that it’s really hard to predict what articles will do well and what articles will flop. But you should always ask two basic questions: what value does this article provide to my audience, and does this article fit the style of my blog?

So you choose an idea, write a post, and watch. Does the article attract an audience? If the answer is yes, write more of this type of content. If not, learn from it and move on. Don’t dwell on articles that don’t perform well.

Bucket 3: Edit

After you are completely done writing go back through and edit your piece. Don’t try to catch mistakes as you write. This will mess with the flow of your writing. I like to read my posts out loud to make sure everything sounds good. Then I will check for grammar and syntax errors.

It also helps a lot to have a friend read your post before you hit publish. If you make a mistake you can always go back and change it. That’s the advantage of writing online. Nothing is permanent, so you have lots of room for error and learning.

PROJECT: Set aside one day a week for brainstorming. Write at least one post a week for your travel blog. Have a friend read your post before you publish.


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