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Launching a Succesful Travel Blog

Let’s cut the crap and get right down to the nitty-gritty. You need a blog, website, or place to post your travel writing online. Why? Because without it nobody will notice your writing.


For the longest time, I thought I could be a good writer without having a blog. Plenty of authors have written books without a platform. But those days are quickly coming to an end. For better or worse, authors who use online platforms simply have a much better chance of success.

It’s not hard to see why. Think of it this way. Building a book, webinar, or class of some sort takes a ton of time. It costs so much effort and usually money to launch a product. But you can’t be sure that people will even give your product the time of day.

Insert your smash hit travel blog

On the other hand, let's say you start a travel blog. You learn quickly what people like, what they don’t like, and you adapt accordingly. You build a following, and you ask people what they would pay you for. Then you give the people exactly what you want.

Having a blog isn’t just a nice addition to a travel writer’s portfolio. It’s essential to know your audience and to deliver products that people actually need. Plus it gives you plenty of time to practice and change the things that don’t produce results.

I’m talking about stats here. I know some artists believe numbers are basically the devil. But how else can you know your writing is reaching people? Writing online gives you the ability to see what style, titles, and information people want. Write more of the things people read. Write less of the stuff that doesn’t attract an audience.

You perfect a craft by daily practice. Live practice, or writing for an audience online, is simply the best way to learn what works.

It’s as simple as that.

Now, getting your blog live (making it public for the whole world to see) is actually a simple process.
  1.  Get a host: A host is a place to park your website. You own the vehicle, but you need a place to park. There are many great hosting services out there.
  2. Register a domain: A domain name (www.kennethknudson.com) is the actual name of your site. You can either buy the domain name through your host or through a third party like GoDaddy or Namecheap. The domain name is often free if you get it from your host.
  3. Choose blogging software: Wordpress is the software of choice for most bloggers because it is simple to use and offers tons of support. The nice thing about Wordpress.org is that it’s entirely free. But there are plenty of options for bloggers to choose from (blogger.com, weebly.com). These sites don’t require installation and are completely web-based. While they may look less professional, they are a great choice for beginners.
  4. Style your site: There are literally thousands of themes for Wordpress, Blogger, and any other software you choose to use on the web. Some are free. But if you want to get straight to the writing I would recommend spending $30-60 on a premium theme. This way you can do what you do best and leave the design to someone else.
  5. Start blogging: Now that your site is up and running, has some style and a custom domain name, you are ready to rock. Design posts on your service of choice by navigating to the post tab. It’s time to get out there and start writing.

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