Skip to main content

Why Every Writer Needs a Solid Biography

You're probably thinking to yourself right now why does having a solid about page matter? Everybody skips those right?

In truth, you would be partially correct. A recent Pew Research study found that only 72% of Americans finished a book in one year. Just one book. That’s terrible. Far behind many other countries. (1)

The point here is that humans in a digital age quickly lose attention in the written word.

So how do you become an author that actually gets read? Start by focusing on not what you will write but how you will write it.

People really want to know what’s in it for me? What will I get out of this article, book, or magazine? As a travel writer, you are in a unique position to offer great advice on gear, destinations, unique food, and interesting cultures.

People don’t care as much about where you have been. They want to know how they can experience the same type of things. The same lifestyle.

Every biography should have at least 3 components:
  • What you know
  • Your experience, credentials in the things you know and do
  • Something of value for the reader (aka mission statement)
Here is an example:
Hi, my name is Megan. I love to bake. I have been baking fabulous cakes for 10 years for various events and restaurants around the world. I believe that every person can bake a beautiful cake on almost any budget.
Let’s break this simple yet efficient bio down into its various parts.

KNOWLEDGE: Megan knows a lot about baking. Specifically baking cakes.

EXPERIENCE: Megan has 10 years of baking experience. She has also baked for restaurants and events.

VALUE: Her mission is to help people learn how to bake. She used a simple mission statement to help readers understand the one question that matters (what’s in it for me).

A biography only really needs these three parts.

Readers respect authors they can trust. You can build credibility by providing valuable information.

The best way to build that trust is to be transparent in your mission. Why do you want to start a blog? What’s in it for your reader? The better you can answer these questions the more people will trust what you write.

It doesn’t have to be 20 pages long. In fact, it rarely should go beyond one page. The quicker you can cut to the chase, the more people will understand what they will get from your blog.

PROJECT: Write a solid, simple author biography. May sure to have a genuine introduction and include the three most important elements: area of knowledge, experience, and value.


Popular posts from this blog

15 Fantastic Fall Getaways

Fall is my favorite season of the year. Leaves change colors, winds bring in fresh mountain air, and children head back to school leaving the house peaceful once again. It also happens to be one of the best times for travel in general. Here are 15 US destinations for a relaxing getaway.

9 Critical Ways to Drive Traffic to Your Blog

Most creative minds shy away from marketing. “I am an artist, not a businessman. I create great stuff, so people will come” a good friend once told me.

But creating excellent content is only one part of the equation. The other is finding an audience. Creating content without reaching an audience is like preparing a fantastic meal for a dinner party where no one shows up.

It sucks. You feel drained. Your energy spent on a party for one.

But once you find the right kind of traffic, marketing becomes less complicated. Listed below are 9 proven methods to drive traffic to your blog from the experts.
1. Publish a Free Kindle Ebook You heard right. Free Ebooks are the way to go. Entrepreneur Niel Patel elaborates on the idea of launching free Ebooks:

“If your book is free, expect 1,000+ visitors to your blog in about 7 days or close to 6,500 visitors per month. Free downloads make your ebook rank higher and attract the attention of your target audience in search traffic.”

Self-publishing al…

19 Inexpensive Ways to Stay Fit on the Road

A recent Pew Research Center study revealed that in nearly half of American two-parent homes both the mother and father work. (1) Stressed, pressed for time, anxious parents just can’t seem to find the time or money to fit fitness into their busy routine. If travel is cutting into your ability to workout, here are 19 inexpensive tips to stay fit on the road.