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Why Every Writer Needs a Solid Biography

You're probably thinking to yourself right now why does having a solid about page matter? Everybody skips those right?

In truth, you would be partially correct. A recent Pew Research study found that only 72% of Americans finished a book in one year. Just one book. That’s terrible. Far behind many other countries. (1)

The point here is that humans in a digital age quickly lose attention in the written word.

So how do you become an author that actually gets read? Start by focusing on not what you will write but how you will write it.

People really want to know what’s in it for me? What will I get out of this article, book, or magazine? As a travel writer, you are in a unique position to offer great advice on gear, destinations, unique food, and interesting cultures.

People don’t care as much about where you have been. They want to know how they can experience the same type of things. The same lifestyle.

Every biography should have at least 3 components:
  • What you know
  • Your experience, credentials in the things you know and do
  • Something of value for the reader (aka mission statement)
Here is an example:
Hi, my name is Megan. I love to bake. I have been baking fabulous cakes for 10 years for various events and restaurants around the world. I believe that every person can bake a beautiful cake on almost any budget.
Let’s break this simple yet efficient bio down into its various parts.

KNOWLEDGE: Megan knows a lot about baking. Specifically baking cakes.

EXPERIENCE: Megan has 10 years of baking experience. She has also baked for restaurants and events.

VALUE: Her mission is to help people learn how to bake. She used a simple mission statement to help readers understand the one question that matters (what’s in it for me).

A biography only really needs these three parts.

Readers respect authors they can trust. You can build credibility by providing valuable information.

The best way to build that trust is to be transparent in your mission. Why do you want to start a blog? What’s in it for your reader? The better you can answer these questions the more people will trust what you write.

It doesn’t have to be 20 pages long. In fact, it rarely should go beyond one page. The quicker you can cut to the chase, the more people will understand what they will get from your blog.

PROJECT: Write a solid, simple author biography. May sure to have a genuine introduction and include the three most important elements: area of knowledge, experience, and value.


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