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Showing posts from March, 2018

Your Guaranteed Process to Beast Mode Content

If you have ever been tasked with creating any sort of content on a professional, consistent basis you already know it can be tough. But that’s what separates the big boys from the pretenders; true artists can perform in any situation.

But have you ever wondered how to create bonafide ideas day in and day out?

You need more than just luck. You need more than just inspiration. You need a process that if followed takes your content to the next level--every time. You need your own artistic beast mode! 4th-and-goal. Ball in your hands. 10 seconds on the clock. It’s time to save the day with a trusted process.

That’s where most people get in wrong. They see only the final result. The outcome. That last touchdown, or that beautiful article in a magazine. But they forget about what it takes to get there.
Why do I need a process? You may ask yourself why a process even matters. Maybe you have been lucky enough never to run out of ideas. Maybe you have never been too tired or just plain uninspi…

How to Build a Winning Content Marketing Strategy

Do you want to know the truth about content marketing? You’re exposed to it every day and probably don’t even realize it. It’s a lot like the plague, but a plague of positivity. Companies, artists, schools, and government all use content to send messages to their audience. In the last article, we learned that you get to choose your audience by choosing your content.

But how do you choose your audience without sacrificing your message or spending way too much money?

Through targeted content marketing!

Definition of content marketing:
Content marketing is the use infographics, videos, pictures, and blogs to inform your audience about a topic and persuade them to choose your services or products without forcing it down their throats. In other words, you create great material and the buyer eventually purchases from you because of your free content. You inform, and they make the final decision.
Why do I need a content marketing strategy? You may think that content is overrated. If I’m goin…

Choosing a Stellar Audience for Your Next Online Course

After months of preparation, you're are finally ready to launch your first online course. The copy is beautiful, the slides elegant, and your voice captures the audience like Adele at Wembley Stadium. (Okay, may not Adele. But at least a solid Luke Bryan)

 The day of the launch approaches. You mount your favorite chair, sip your favorite beverage, and pound that publish key. But then something happens. No one visits your page. Complete and utter silence. You wait around for an hour. Still nothing.


It’s then you start to remember the world outside of your computer. The actual people behind the technology.

So how do you attract the right people to your online course before you build it?

Start with building a rock-solid buyer persona.
What is a buyer persona? If you’ve never created a buyer persona before, you're probably wondering what it is.

Buyer Persona Definition:
A buyer persona is just a way of creating an ideal customer for your course or product before you actual…

7 Proven Steps to Sales Pages that Convert

Ah, the dreaded sales page. Great copy converts casual readers to happy customers. Bad copy dooms you to suffer the agony of wasted time on a beautiful course/product. Feeling that pressure yet?

Finding Your Lecture Style for Your Next Online Course

Publishing your first online course can be intimidating. Even when you have the right tools, there are plenty of other factors that go into building a course that fits you. You don’t want to just throw something out there because you think people will buy it. You need to find that sweet spot where your interest meets a true need.

But how do you build a course that fits your personality and meets their needs?

Start with finding your lecture style. There are basically two types of styles: traditional and computer-based.

Which style you choose will depend upon at least three factors:
Your budgetYour personalityYour skills Let’s get down to business with the lecture types.
Traditional Lecture Styles Talking Head: In talking head, you basically don’t need anything except yourself, something to record with, and a microphone. HERE is a fantastic video on how to record a talking head lecture.

Pros: Talking head is perfect for those looking to stick to a tight budget. You also get to display your …

How to Validate Your Online Course (Before You Create It)

So you have finally decided to create an online course. You buy all the equipment, research how to put the course together, and sit down at the computer with your cup of mojo ready to rock.

But then you run into a problem. You start to hear this one nagging question that starts at the back of your brain and edges its way forward. "Will this course actually sell? Are people going to be interested enough to spend the money and time to learn from me?"

Before you hit publish, and even before you start recording, make the time to do some initial validation.

Think of it this way. If you were going to marry the girl/guy of your dreams, would you propose on your first date? Some of you might. And it may even work out. But most of you won't. Why? Because you are not yet sure if the relationship is going to work out. So what do you do? You conduct some basic research. You spend the time and effort to get to know your choice and you make a decision based on experience.

The same can…

Creating Your First Online Course for Under $200

So you have decided to create an online course for your audience. First off let me say congratulations! This is a big step in using your product or service to generate truly interested followers. While it may not be easy, building a course for customers to learn and gain information is critical.

Before you start recording yourself you are going to need some basic materials. This post will walk you through all the hardware/software requirements necessary to create your first online course. Relax, take a deep breath, get some popcorn, and let's do this!
Hardware Requirements Do you want to know the best thing about living in a digital world is? (Besides watching hours of Netflix and Redbox movies) You most likely have all the tools you need right at your fingertips to create an online course. No sense breaking the bank on fancy equipment. Here is the list of hardware you will need, and probably already have.
PC/Laptop/Phone (with webcam)Webcam (if you don't already have one)Mic t…

6 Crucial Reasons Why You Need to Create Online Courses

So you are thinking about creating an online course for your website or blog. But then you realize you don’t have the technical skills to shoot a five star video. Or maybe you are a writer, painter, or musician. What does video have to do with your craft? After all, how does online learning help you (the artist) write, draw, or sing any better? How does it attract more customers?

These are all great questions you should ask yourself before building your first online course. The purpose of this post is to help you understand why you should use online courses to build your brand to attract a genuine audience.
Online courses are a great way to teach a specific skill You don’t have to be a full time teacher to teach. You don’t have to be a professional videographer to make valuable courses for online learning. Here are just a few professionals that are not teachers that use video to teach a specific skill.
Goins WriterCole’s ClassroomAthlean-X Jeff Goins is a fantastic writer, Cole is a p…

7 Blogging Rules You Should Break Today!

With the creation of the internet, it has never been easier to access information. As of this writing, there are over a billion active websites. But with this title wave of thoughts and opinions, how can you be sure an idea is worth latching on to?

After all, nobody needs a license to create a website. A crazy next door neighbor, the old man down the street, or even an 11-year-old girl could publish their own site and say what they want.

There are a lot of blogging “rules” that could derail you. After hours of research, I’m here to separate the wheat from the chaff. Break these 7 blogging “rules” in half with your bare hands and never look back.
Rule 1: Posts should be 500 words or less In 2010 many blogging experts preached simplicity. People don’t have time to read in-depth articles. With attention spans shrinking and the pace of modern life increasing, why waste time and effort on longer posts that nobody reads? But the data paints an entirely different picture.


In 2016 the a…