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6 Crucial Reasons Why You Need to Create Online Courses

So you are thinking about creating an online course for your website or blog. But then you realize you don’t have the technical skills to shoot a five star video. Or maybe you are a writer, painter, or musician. What does video have to do with your craft? After all, how does online learning help you (the artist) write, draw, or sing any better? How does it attract more customers?


These are all great questions you should ask yourself before building your first online course. The purpose of this post is to help you understand why you should use online courses to build your brand to attract a genuine audience.

Online courses are a great way to teach a specific skill

You don’t have to be a full time teacher to teach. You don’t have to be a professional videographer to make valuable courses for online learning. Here are just a few professionals that are not teachers that use video to teach a specific skill.
Jeff Goins is a fantastic writer, Cole is a professional photographer, and Jeff Cavaliere is a physical therapist who offers killer workout programs. They each offer online learning to help people learn a specific skill, even though their areas of expertise vary widely.

So maybe you don’t know how to work a camera very well. Maybe you’re not a full-time teacher.

But I know that you have a specific skill that other people could benefit from. When you offer online learning to your customers you can help them learn what you already know.

You can sleep easy every night knowing you helped someone else gain the talents they need to succeed.

Online courses help you reach customers without sounding “preachy”

Building videos for online learning is a great way for you to reach customers without sounding preachy. You have probably had the experience of having to buy a car. Maybe your Volkswagon Jetta finally bit the bullet.

So what do you do? You start by doing some simple research online to find a good car. You go to the dealership with a general idea of what you want to buy. But then something goes wrong.

The salesmen at the dealership starts to push you towards buying a brand new sports car. After hours of coercion you finally cave and drive away with a car that was completely out of your budget.

You then go on to leave terrible reviews of the company and resent the sight of that Porsche every morning you wake up and look out the window.

Who wins in this situation? Nobody!

Online learning works in a completely different way to reach people. Instead of trying to sell, you are giving the customer exactly what they are asking for.

Let’s say someone wants to learn how to play the piano. They don’t want to hire a teacher because they don’t have the time. But they stumble across your site. They see that you consistently write articles about how to play the piano. Then you offer piano lessons online at a reasonable price.

They are more likely to buy from you and feel good about it because you are offering something of value that they truly seek.

Online learning is convenient (for you and for them)

Let’s be brutally honest for a second here. Most people live lives of quiet desperation. They don’t have the time to sit and think for hours a day in a classroom while the teacher lectures about paleomagnetism.

Online courses are convenient. They allow students to pause for a potty break. Learners can literally sit in the front row in their pajamas because nobody is there to call them out.

They allow you as a teacher to record yourself once. That’s it. One solid take and you’re done. No more repeating yourself and no more putting up with the class bully.

They allow you to deliberately plan your lesson and say what you need to say. And online courses allow you to make mistakes, knowing you can go back and delete sections without worry.

Online learning is a great way to earn money

In 2015 the E-Learning market size was estimated to be $165 billion.

Of course making money should not be your only reason to create a course. If you create a course just for the money you will probably not get any and be completely unsatisfied with the process.

But this does not mean you should feel bad about charging people money for online learning. After all, if you have something of true value it would be a darn shame if you chose not to share it at all. Think of it this way. You, as an artist or entrepreneur, have a very specific skill that other people actually want to learn. And they are willing to pay you for that knowledge.

Not because they feel bad that your cat died last week. But because you are helping them progress towards their goals. And in return they pay you for it. It’s beneficial for both parties.

Online learning saves money

The average cost of in-state college tuition in 2015 was $25,290. You can offer students alternative ways to learn and at the same time save huge money.

Big chunks of that hefty tuition bill go to paying for the schools costs: teachers, buildings, sports, and various other programs all cost money. You can cut out the middleman and save students big bucks by charging reasonable rates. They know that the entire purchase goes directly to the teacher. You make 100% of the profits and they still save.

Online learning helps save the environment

Online courses help the environment in so many different ways. By creating and offering online learning you might as well call yourself Captain Planet. Here are three ways online learning helps save the environment.
  1. Online courses reduce the amount of paper needed to create books or other learning materials.
  2. Online courses reduce the amount of harmful greenhouse gas emissions from cars. If people don’t need to commute to get to class, they don’t need to use their car. That’s 4.7 metric tons of carbon dioxide not in the air every year.
  3. U.S. colleges typically consume $100,000 worth of energy every year just to keep the buildings running. By offering online learning that can be taken in the comfort of the home, you can drastically reduce the amount of energy used and the fuel needed to generate that energy, thus saving the environment.
These are just of few of the reasons why you should use online learning on your website or blog to drive engaged customers to your business. How have you benefited from online courses? What makes a course good? What makes a course bad?

I would love to hear from you in the comments below.

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