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Your Guaranteed Process to Beast Mode Content

If you have ever been tasked with creating any sort of content on a professional, consistent basis you already know it can be tough. But that’s what separates the big boys from the pretenders; true artists can perform in any situation.

But have you ever wondered how to create bonafide ideas day in and day out?

You need more than just luck. You need more than just inspiration. You need a process that if followed takes your content to the next level--every time. You need your own artistic beast mode! 4th-and-goal. Ball in your hands. 10 seconds on the clock. It’s time to save the day with a trusted process.

That’s where most people get in wrong. They see only the final result. The outcome. That last touchdown, or that beautiful article in a magazine. But they forget about what it takes to get there.

Why do I need a process?

You may ask yourself why a process even matters. Maybe you have been lucky enough never to run out of ideas. Maybe you have never been too tired or just plain uninspired. But I’m going to guess at some point your magical idea well has run or will run dry. Here are just a few of the reasons you need a guaranteed process for better ideas:
  • Your super busy and don’t always have loads of time to think
  • Ideas are sometimes hidden behind layers of minutia
  • Sometimes interesting ideas just stop coming
  • You need to keep up with the demand for new content
Today is your lucky day. I’m going to share with you a simple three step process that if followed will guarantee beast mode content.

Step 1: Gather raw materials

Do you want to know the real secret to most great ideas? They come as a spinoff of something that has already been produced. Don’t believe me? Just take a look at box office hits this year alone. Movies like The Black Panther, The Avengers, A Wrinkle in Time, and Jurassic World were all books before they destroyed the box office.

If you want to create something great you need a great foundation of raw materials. Read everything that you can get your hands on that adds value to your life. It doesn’t even have to be about your profession. If it’s interesting, adds value, or connects with you on an emotional level soak it up. Magazines, classic literature, music, and blogs are all great sources of inspiration.

Step 2: Digest & relax

Do you know what it feels like to eat a huge meal? Maybe your family does Thanksgiving dinner better than anyone else on the block. If so, I expect an invite. After a huge meal, you usually go into a huge food coma. Knowledge is very similar. You can only learn so much in a short period of time.

After soaking up information you need to take a break. Go for a walk. Ride your bike. Ride your neighbor’s bike (with permission of course). Take a well deserved afternoon nap. Bottom line here is you need to unplug and unwind. Treat yourself. Then come back to your information.

Write the main points down and make connections.

Part of digesting information is making sense of it all. Group similar ideas together on sticky notes, files, whiteboards, or whatever tool floats your boat. Just get it down and connect the dots. Then try to synthesize. When you synthesize you're taking your connections and bringing them all into one great whole. Take random ideas and connections and combine them to create a big picture.

Step 3: Discovery

So you have read literally everything under the sun about living under water. You also made connections and took a well deserved afternoon nap. Now it’s time for the fun part--discovery!

Answers often come to those who have prepared themselves by taking the steps to receive answers. If you want to discover something you need to seek and sift through lots of information.

The Merriam Webster Dictionary defines discovery in two ways: “to make known or visible: to obtain sight or knowledge of for the first time.”

Think of discovery not as building something completely new, but uncovering something hidden. It’s much harder to build from the ground up without any real materials. After you have completed steps one and two, you will gain new insight and knowledge about things that already exist.


It takes more than just luck or talent to create beast mode content on a consistent basis. It takes a trusted process. The process for finding new ideas is simple. First, gather as many raw materials as you can. Soak up information. Be a giant sponge and collect all the information you can about a topic you’re interested in.

Second, digest the raw material and make connections. Tie your connections together into groups that form one big whole. Then take a break. Gain distance from the problem at hand and allow your mind to digest the information. Third, allow the discovery of new things to flow from steps one and two. Often when you least expect it answers will come.

What is your process for finding new ideas to generate beast mode content? How do you overcome a mental block? What do you do when the idea well runs dry? I would love to hear from you in the comments below.

Young, J. W. (2013). A Technique for producing ideas. Waking Lion Press-Editorium, LLC.


  1. I like the "nap" part. Seriously, this is a great plan, and I usually have to digest and process the materials a bit before writing. Then, when ready grab my notebook and write as many ideas as fast as I can. Then let that stew a bit before polishing up. Usually something new will spark in my brain during this process, too. Thanks for sharing!

    1. Thanks Penelope the nap part is my favorite too! I really think that most people (myself included) can rush into a project without really taking the time to get inspired.


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