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Showing posts from April, 2018

The Easy Way to Grow Your Audience and Sell Stuff

Want to know what the biggest problem you'll face when trying to sell anything online? It’s not the time it takes or even the amount of money it costs to advertise. It’s not that your product sucks. It’s not that you can’t write a killer sales page (although this helps).

The biggest problem you will face has been around for ages. Marketing Guru Peter Thiel put it best when he said…
Poor distribution—not product—is the number one cause of failure. In other words, if you can’t get your stuff in front of the right people you’re going to fail. So the problem is this--how do you get your stuff in front of the right people? Enter affiliate marketing.
What is affiliate marketing?Definition: A way for a company to sell its products by signing up individuals or companies ("affiliates”) who market the company's products for a commission (entrepreneur.com)

In other words, affiliate marketing is what happens when you sell something for someone else and receive a cut of the sale. You …

How to Write Your First Guest Post

So you want to write a guest post but not sure how to go about it? Have no fear. This simple guide will teach you how to write a legit guest post for any audience. The steps are quite simple.

The biggest hurdle you will face is your own mind. You are good enough today. You are ready. You have ideas that people need to here. So let’s get down to the guest post basics.
Why Guest Post? It’s time to face reality. We live in a very noisy world. As a writer, it can be hard to balance your content efforts with strategic marketing. But whoever said they needed to be mutually exclusive?

You can use what you do best (writing fantastic content that even a dog would like to read) to get noticed and drive thousands of new people to your blog! You need this traffic, but you don’t have to sell your soul to get it. Instead, you can write guest posts to get noticed.
What is Guest Posting? “Guest posting” is simply the art of creating an article for another person’s website or blog. You start with rese…

Top 15 Platforms for Hosting Your Online Course

So you’ve decided to take the plunge and create an online course. There are plenty of good reasons why you should create a course, but with every decision comes plenty of options.

First, don’t let the options paralyze you. You can always make a change down the road. The important part is to get started. You basically have two options when it comes to creating an online course: self-host, or use a platform.

Platforms come in all shapes and sizes (and prices). Check out the top 15 platforms you can use to host your course.
Teachable Price: $39-300 a month

Key components: Teachable was designed with teachers first in mind. Their motto is simple: “join thousands of teachers making a difference every day using Teachable.” Customize your tools by uploading pdf files, quizzes, and discussion forums. Marketing tools like coupons, sales pages, and affiliate programs help small business and entrepreneurs grow.
Thinktific Price: $0-279 a month

Key components: With a free starting point and a…

3 Fundamental Ways to Grow Your Small Business

So your business selling waterproof mermaid fins has recently exploded. Orders from across the globe are picking up, and you’re thinking about what it will take to expand your business. You have a gut-wrenching decision to make--expand, or not to expand.

Let’s talk about why you should consider expansion and three specific ways you can grow your business.
Why expand? The best time to expand is today.

You don’t need to wait for a big breakthrough. What comes to your mind when you think of Walmart, HP, and Walgreens? You have probably heard of each of these giant companies (unless you’re living under a rock). They all share one unique trait--it took years for them to achieve success.

Walmart began in 1945 with just one store. HP began when two friends decided they wanted to build things in 1937. Walgreens began in 1901 and stumbled along until finally settling on the corner drugstore model.

What’s the point? Success is often years in the making! Loads of little advancements, intense foc…

Hosting Your Online Course

When it comes to hosting your online course, you have two main options: self-host or use a third-party platform to host. There are benefits and challenges to both routes. Today I’m going to teach you the difference between the methods. By the end of this post, I want you to be confident in making this crucial decision. Remember, knowledge is power.
Option 1: Self-HostWhy self-host?

When you choose to self-host you need to be comfortable with higher risk and rewards. You retain complete control of the process and final outcome of your course. You also must do all the work behind creating a successful course: market research, promotion, advertising, building the actual course, and deciding on the price.

The best part about self-hosting is the freedom it gives you to choose how to produce and sell your course. When you go through a third party platform to host your course, you must play by their rules and inevitably forfeit some control over your product.

What is self-hosting?

Self-hosti…

Master the Basics of Keynote in 20 Minutes!

Creating an online course may seem like a daunting task. First, you may need a microphone, then a laptop, then some way to record your work, not to mention a pretty face to back it all up. Ok, the pretty face is optional. Einstein was a genius and people loved him for his knowledge. Nobody cared that he had perpetual bed head.

The point is you can emotionally blow up before your project even launches. That is why you need to break the entire project into simple steps. First walk, then run.

Today I’m going to teach you how to create slides for your online course through Apple Keynote. Before you ever record yourself on a computer, build some simple slides to guide your audience through your material. This way you will know exactly what to say before you ever have to say it live. Most people are familiar with PowerPoint. Keynote is the Apple version of PowerPoint, but with a few differences.
Why Keynote? Besides the fact that this program is totally free, here are just a few reasons to …

3 Keys to Understanding a Buyer's Journey

I know this may come as a shock, but your customers don’t want to be closed. They don’t want the fancy demos, free mugs with your face on them, or even huge discounts. Your buyers want to know why your products will work for them. They crave information!

While not everybody you meet will be immediately ready to buy, customers all come to you for a reason. Understanding where they are at gives you the ability to know what to say and when to say it. This can be the difference between a happy customer or a furious enemy.
What exactly is a buyer’s journey? Every customer who buys a product or service goes through three separate phases in order to make a final choice: awareness, consideration, and decision. Here is a real life example.

Awareness: Your customer realizes that they have an issue. Maybe even an issue with tissues.

Consideration: Should I buy Kleenex, or should I go cheap and buy the knockoff brand? What’s the big difference? Will my wife be able to tell if I go cheap and shov…

3 Crucial Elements for Engaging Stories

Do you know the difference between a great story and one that makes you want to smash your face against a desk? Engagement! Great stories grip us by the shoulders and keep us involved until the very end. Bad stories speak to nobody. They don’t give the audience a reason to stick around. Still worse, they are like a relationship turned sour. You want it to work so badly, but it turns out toxic for all parties involved.

Your job as an entrepreneur is to create engaging stories for your specific audience. This is no simple task. Do any of these challenges sound familiar?
“I don’t have the time to write fantastic content.”“I want to write great stories but I don’t know where to start.”“I don’t have the money to hire anyone to write content.” Today I’m going to show you that you don't need months to write great stories. You don’t need an advanced degree, and you don’t need mounds of cash to develop a great story. All you need is a simple process.
Why do I need to tell a great story? Fir…