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Promoting Your First Course: 14 Original Tips

You just finished your online course, but now what? One of the hardest parts about creating anything is getting noticed. You need your work to get into the hands of the people that are most interested in hearing your message. But how do you do that? Follow these 14 tips to effectively promote your course and get your work into the hands of a hungry audience.

Social Media

Facebook: One of the best ways to promote any course is through Facebook video. You can show a quick preview of what you have to offer. It’s like putting a beautiful cake in a storefront. People can’t stop the urge to drop what their doing in the middle of the sidewalk and stare. Other ways to promote your course on Facebook are through paid targeted ads and blog posts about the course.

Twitter: Joseph Michael was just your average father looking for a way to earn a couple hundred extra a month to support a growing family. Then he launched his first online course. By mentioning business expert Michael Hyatt on Twitter, he was able to get Michael to endorse his course. This led to a giant increase in people visiting his site. You can do the same by connecting with influencers through Twitter.

Linkedin: Using LinkedIn is a bit of a learned art. The size of your network doesn’t really matter. What you say and who you reach out to does. In other words, use Linkedin posts and articles in order to write about things that matter in your industry. This will vary depending upon the type of online course you post. Also, tap into SlideShare to again introduce your subject and invite people to learn more.

: Adding a Pinterest board where you can pin tips and photos about your subject will really boost your ability to be noticed. Increasing your visibility across multiple channels will drive additional traffic to your site.
Intro Videos

Youtube: Youtube is great for launching a series of smaller videos directly related to your bigger idea that you cover in your main course. Miguel Hernandez is a master at this, as he launches videos that drive interest in a subject that he covers more in depth in his own paid course.

Vimeo: With Vimeo videos you can actually host your own password protected course on a safe website. But you can also connect with thousands of other artists and producers, making your video public to the Vimeo community. This is a great way to connect with other professionals in your industry and build a team to help your produce courses.


Guest Posts: Do you know how some of the most famous musicians got their big break? They went on tour with big names in the music world! Sounds obvious, but you would be amazed at how easy it is to overlook this simple way to grow your network and showcase your course. Make a simple list of influencers and top blogs in your industry. Then reach out to them and ask if you can do a guest post. While not directly related to your product, if you play your cards right you can include a link back to your course.

Related: The Anatomy of a Winning Guest Post Pitch

Interviews: This is different than a guest post. In this type of article, influencers actually interview you to their audience. Again, always be sure to choose your audience wisely. You don’t want just any old interview. You want an interview that will help you be seen by the people who will care most about your message. This will vary depending upon your course. \

Ebooks: Break your course down into a book and offer it as an opt in for your email list. This is a great way to gain sincere followers and then sell your course to a group of people you already know will be interested in your course.

Articles: Did you know that consumer ebooks are expected to generate nearly 20 billion dollars in revenue in 2018? You can break each chapter of your Ebook into separate articles. Then when you have covered your subject, go ahead and publish a full article with every chapter. Offer the ebook on every relevant article for even more ways to reach interested people.


Trade shows: Industry trade shows can be a gold mine for introducing your ideas and finding your niche. Offer your newsletter to people who might be interested in your content. Then after establishing this relationship, offer a free version of your course to influencers in your niche.

Word of mouth: A giant 84% of consumers trust recommendations given from friends and family. Additionally, 68% of people trust the reviews of online shoppers. One of the best ways to promote your course then is to ask existing customers to let their friends & family know about your course.

Email: While email is still considered old school, more people have email accounts and check their email daily all social networks combined. With email you can send out a series of letters offering chapter previews and asking people to buy your course.

Related: Top 5 Reasons Why You Need Email Marketing

Free launch: Yes. You heard right. Give your product away for free (for a limited time of course). Ask people to test drive your course as you build it and get real time feedback. Then ask for honest reviews that you can use as social proof on your site.

What do you do to promote your content? What have you seen work best, and what is one thing that frustrates you when it comes to promotion? Feel free to comment below.


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