Skip to main content

5 Ways to Supercharge Your Call to Action Button—Effortlessly

You just finished creating an exciting new product. After spending months researching and developing your ideas, the day to ship has finally arrived.

Your product is now live, but results are less than optimal.

You start to wonder if it's time to go back to the drawing board and scrap your idea for good.

Before you do that, try adjusting your call to action!

Use these 5 tips to supercharge your CTA.

1. Use Verbs

Image source: Netflix.com
Take a look at some of the hottest brands and they are all using verbs to drive action on their site. Words like…
  • Join
  • Connect
  • Contact
  • Discover
  • Buy
  • Schedule
  • Try
The best verb for you will depend on your industry and product. Forget to invite your audience to take action and lose your chance at new business.

2. Eliminate risk

Image source: athleanx.com
People like risks when they are breakdancing. They don't like the risk when making a purchase. Try adding these phrases to eliminate risk.

“Like it or your money back”

“30-day risk-free trial”

“Lifetime guarantee”

3. Place CTA above the fold

If nobody can find you CTA, then nobody will subscribe/purchase/download your product. Put the CTA button and text in a spot where your reader doesn't have to scroll to find it.

4. Create Urgency


via GIPHY
There are at least 6 ways to boost urgency in your call to action:
  • Increase clarity
  • Reduce distraction
  • Build trust
  • Reduce anxiety
  • Add urgency
  • Improve your products value proposition

5. Measure results

With the emergence of email marketing, it’s never been easier to track your results. By including a CTA in each of the email campaigns you start, you can easily see how effective your CTA is along with the copy itself.

Common metrics you can track using email include…

Clickthrough rate: Percentage of people who receive your email and click on the links inside of it.
  • Formula: (Total clicks/number of emails) * 100
  • Example: 100 total clicks/1,000 emails*100 = 10% clickthrough rate
Conversion rate: Percentage of people who click the link in an email and complete any desired action (downloading an Ebook)
  • Formula: (Number of people who completed action/number of emails delivered)*100
  • Example: 500 people who took action/8,000 total emails delivered*100 = 6.25% conversion rate
Bounce rate: Total emails sent that could not be delivered to a recipients inbox
  • Formula: (Total bounced emails/total emails sent)*100
  • Example: 50 bounced emails/10,000 total emails sent*100 = .5% bounce rate
Hope you enjoyed these 5 tips to supercharge your CTA buttons! Stay tuned for more news on how to improve your marketing efforts.

SOURCES
1. Kolowich, L. (n.d.). Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking. Retrieved from https://blog.hubspot.com/marketing/metrics-email-marketers-should-be-tracking
2. Taylor, M., Ehret, J., Walker, T., D., A., A., . . . Toko / Jual / Grosir Taping / Kinesiotape / Kinesio Tape / Kinesiotapping / Kinesiology Tape Untuk Terapis. (2017, August 11). How Creating a Sense of Urgency Helped Me Increase Sales By 332%. Retrieved from https://conversionxl.com/blog/creating-urgency/
3. Wishpond. (2018, March 15). 25 Proven Call-to-Action Words to Maximize Conversions. Retrieved from https://blog.wishpond.com/post/103290853633/the-25-best-words-to-use-in-your-call-to-action

Comments

Popular posts from this blog

15 Fantastic Fall Getaways

Fall is my favorite season of the year. Leaves change colors, winds bring in fresh mountain air, and children head back to school leaving the house peaceful once again. It also happens to be one of the best times for travel in general. Here are 15 US destinations for a relaxing getaway.

Creating Your First Online Course for Under $200

So you have decided to create an online course for your audience. First off let me say congratulations! This is a big step in using your product or service to generate truly interested followers. While it may not be easy, building a course for customers to learn and gain information is critical.


Before you start recording yourself you are going to need some basic materials. This post will walk you through all the hardware/software requirements necessary to create your first online course. Relax, take a deep breath, get some popcorn, and let's do this!
Hardware Requirements Do you want to know the best thing about living in a digital world is? (Besides watching hours of Netflix and Redbox movies) You most likely have all the tools you need right at your fingertips to create an online course. No sense breaking the bank on fancy equipment. Here is the list of hardware you will need, and probably already have.
PC/Laptop/Phone (with webcam)Webcam (if you don't already have one)Mic t…

How to Build a Winning Content Marketing Strategy

Do you want to know the truth about content marketing? You’re exposed to it every day and probably don’t even realize it. It’s a lot like the plague, but a plague of positivity. Companies, artists, schools, and government all use content to send messages to their audience. In the last article, we learned that you get to choose your audience by choosing your content.

But how do you choose your audience without sacrificing your message or spending way too much money?

Through targeted content marketing!

Definition of content marketing:
Content marketing is the use infographics, videos, pictures, and blogs to inform your audience about a topic and persuade them to choose your services or products without forcing it down their throats. In other words, you create great material and the buyer eventually purchases from you because of your free content. You inform, and they make the final decision.
Why do I need a content marketing strategy? You may think that content is overrated. If I’m goin…